Rio and beauty

Rio’s beauty dazzles even before we land at Galeao airport. From the air, this Brazilian city of 8 million people looks spectacular: the blue waters of the Atlantic shining under the intense tropical sun, the white sand of the coastline contrasting with the lush green mountains, and – on top of the highest peak – a colossal statue of Christ, the Corcovado, blessing the city with open arms.

The word dramatic doesn’t begin to describe Rio. No city I know matches the scale and the exuberance of its landscape, or has such a colorful and vibrant culture. Its natives, the Cariocas, are warm, friendly and laid back, and their samba is a contagious beat heard all over town. Rio’s Carnaval – the four days of hedonistic revelry right before Lent – is a feast to the senses, and Brazil’s biggest party.

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The women of Rio – the Cariocas – are considered the sexiest in the world

Rio is not only blessed by its geography; the Cariocas are drop-dead gorgeous, too, perhaps because of the mixture of many races in Brazil – or the fact that nowhere else beauty is so worshiped as in Rio. Whatever the reason, the women of Rio have a sex-appeal hard to deny.

And they are famous for it, specially after the song ‘The Girl from Ipanema‘ became a success all over the globe. A bossa nova tune describing a regular neighborhood girl walking to the beach every day “tall and tanned and lovely’, as in the English version, sung by Frank Sinatra. In the original Portuguese version there is no mention of tall – it says only ‘linda and cheia de graca’ (beautiful and graceful), which perhaps is one indicator of the many differences between Brazilian and  American culture and tastes: tall is not a big deal there, a curvaceous body is, and they have pride parading them in Rio’s beaches. It was there, by the way, that the famous tanga – a tiny bikini that leaves very little to the imagination – was first spotted.

But to be honest, not all that beauty and sex-appeal comes without effort – the Cariocas work hard for their looks: at daybreak the sidewalks of Ipanema and Copacabana beaches are already crowded with joggers and walkers of all ages, a routine that’s part of life in Rio. And how they love to talk about it! As soon as I arrive in Rio I start hearing about the latest workout fad, or nutrition programs ‘guaranteed’ to prolong youth; every friend seems to have a special vitamin mix, or a cream to keep wrinkles off their tanned faces, or a formula to make skin shine and hair grow stronger. Judging from their looks, these efforts are perfectly rewarded: it’s not uncommon for women over 50 years of age to look like 30’s elsewhere. A  friend of mine even jokes that “Rio doesn’t know what a 50 year old woman looks like”.

And the beauty standards there are very unique, too: being skinny is not considered healthy,  round shapes and curves – and ‘noticeable’ butts  – are. Brazilians definitely have their own guidelines, and  are proud of it. Not surprisingly, plastic surgery flourishes – Rio has some of the world’s best surgeons, and more cosmetic surgeries are performed there than anywhere else in the world!

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Rio de Janeiro has some of the most beautiful views anywhere
 With all this attention to beauty, one may be inclined to think that Rio is a superficial and frivolous society. Not at all. Life is not easy for a big part of the population; people work hard for their money, poverty is a reality in many areas, and crime is common in some parts of this metropolis of huge gaps between the haves and the have nots.

Yet, even the poorest of the poor is high on life, and exudes a contagious joie de vivre. People with modest incomes save the whole year to buy a costly costume, to be part of the Carnaval parade. Visit a favela, as the slums are called, and you will see broad smiles, happy kids playing soccer on the streets, and crowded parties where on the weekends the samba beat goes on until the morning.

Rio, in spite of its problems, is a happy place – it moves to its own rhythm. One must step out of the box to understand the different set of values the Cariocas live by.

The best way to do it is to get immersed in Rio’s fun-and-beauty-loving culture. Once we do it, we will love the place forever.

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Click here to see Bea’s Best in Rio

 

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